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A marketer who already knows you.

Molly reads your website and your documents, writes in your voice and makes images from your own photos. At the start, nothing goes out until you have said yes.

Built for LinkedIn, Facebook, Instagram, TikTok, YouTube, Google Analytics 4, Mailchimp and Resend.

What is the text based on?

One draft, and everything it is built on.

This is a LinkedIn post as Molly hands it over. Beside it is what the text is built on, so you can check it before you approve.

The source
The product sheet in the Brain, with page number. If it is not there, it is not written.
The brand guide
Name, tone and word choice. "Bryggeriet Kaskad" the first time, then "Kaskad".
The template
Picked by account, group and content type. Here: launch, LinkedIn, Swedish.
The learning
From an earlier rejection: no exclamation marks in headlines. Dated, linked to the decision.
The risk
Publishing in the company’s name is classed as medium and goes to the inbox.
Brand guard
Checks sentence length, Swedish number formats and banned words. Flags with a fix.

Bryggeriet Kaskad

2,418 followers

Draft ·

Kaskad Alkoholfri bryggs i samma kopparkittlar som vår lager, med samma humle från Vreta. Skillnaden är 0,4 %. Från 1 november finns den i bryggeributiken och på restaurangerna vi levererar till.

Two copper kettles in a brewhouse with steam rising towards a tall window

Samma humle. 0,4 %.

Bryggd i Södertälje

Kaskad
Preview · LinkedInAwaiting approval

Bryggeriet Kaskad is made up. It is the same example company as in the app’s demo, so the post is in Swedish.

Can you use our own pictures?

Four candidates, one image.

Your own photos come first. Every image is made in several engines and checked before you see it, and the winner has the right text, the right logo and the look of a real photograph.

Candidates · LinkedIn poster

CandidateCheckVerdict
AText exact, logo okReady
BText exact, no logoReview
C"Sodertälje"Rejected
DPhoto alteredRejected

Check of candidate A

  • TextExactly as specified, å ä ö
  • LogoReal file, light variant, bottom right
  • PhotoSubject unchanged
  • RealismNo artefacts

Why C failed

Bryggd i Södertälje
Bryggd i Sodertälje

Two dots missing. That is enough.

Do you publish anything without asking?

Only what you have let go.

Per channel and per module. Every action is classed by risk and tested against your setting for that channel. Whatever Molly may not do alone lands in the inbox.

  1. The channel’s setting overrides the module’s, the module’s overrides the default.
  2. Whatever may not run directly lands in the inbox, with the risk spelled out.
  3. Every action is logged: what, why, who approved it.

Autonomy · Bryggeriet Kaskad

Channel or moduleLevelTypical risk
LinkedInReview firstMedium
InstagramAuto for low riskMedium
Email to customersManualHigh
Images and draftsAuto for low riskLow
Analytics and reportsFull autonomyLow

An example. Levels are set per company under Settings, Autonomy. Without a setting, Manual applies.

How do we get started?

Connect. Set up. Approve.

Start with your website. Molly learns the rest from what you approve and change.

  1. 1

    Say who you are

    Enter your website and fill in the company profile. Molly brings your photos from it into the image library.

  2. 2

    Give Molly material

    Put product sheets and decks in the Brain. Add templates and accounts with their own context.

  3. 3

    Connect the channels

    LinkedIn, Meta, TikTok, YouTube, email and analytics. Each account gets its language and market.

  4. 4

    Choose autonomy

    Everything starts on Manual. Approve in the inbox and let go of more when it feels right.

Get started

What else can you do?

Everything a marketing team does, every day.

Research, writing, images and follow-up from the same colleague. You see all of it in one chat and one inbox.

Research
Molly reads signals from your industry and your channels and writes short briefs with sources.
Content
Posts, articles and press releases in your voice, with variants per channel and account.
The image studio
Posters from your photos, retouching, new formats and new versions. Every change is kept as its own version.
The calendar
Launches, holidays and your own dates. Molly plans the posts well ahead.
Email
Campaigns and sequences to your lists. While email is on Manual, the default, you approve every send.
Analytics
What worked, what did not, and experiments settled on real data.

Questions

Does Molly publish anything without me knowing?

Only if you chose that. Every channel and module has its own autonomy level. On Manual and Review first everything goes through the inbox, and on every level each action is logged.

Does Molly make up facts?

No. Molly writes from your website, the documents in the Brain and your guides, and shows the source with page number. If a fact is missing, the text is written without it.

Where do the images come from?

From you first: the website, the documents and what you upload. If no photo fits, an image is generated and marked as AI-generated. Your logo is placed from your own file and is never sent to an image model.

Can Molly show people?

Real people only from your own photos. Generated people are only shown from behind, without a face.

Which channels can be connected?

Email through Resend works today. LinkedIn, Facebook, Instagram, TikTok, YouTube, Google Analytics 4 and Mailchimp are built and open as the platforms approve Molly. Every page and account becomes its own publishing account, with its own context, language and market.

Does Molly write in languages other than Swedish?

Yes. Language and market are set per account, so the same launch can go out in Swedish in Sweden and in Norwegian in Norway.

Can we have several companies?

Yes. An organisation can hold several companies with their own guides, channels and settings, and members with different roles.

Where is our data?

The database and your files are in the EU, in Stockholm. Keys and tokens for the connections are stored encrypted. When Molly writes or makes images, the material is sent to the AI provider for that call.

Hire Molly.

Start with your website and a couple of documents. Molly learns the rest along the way.

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Questions before you start? Email contact@unmd.ai